Publishers
What do we do?
Good-Loop is an ethical advertising platform that uses programmatic technology to buy quality inventory at scale on behalf of brands and agencies across an allow list of ads.txt verified sites. We believe in supporting quality journalism through quality advertising which doesn't interfere with the user's experience. That's why we buy on the top sites in the world, in highly viewable placements.
How does it work?
The advertiser's video creative is 'wrapped' to create the ethical ad unit. It's then distributed programmatically across a curated, premium site list.
When the user chooses to engage (by watching, swiping, or clicking) they unlock a donation, funded by the advertiser.
Once the donation is unlocked, the user can then choose which charity they'd like to fund.
Targeting
Good-Loop uses 3rd party segments and data analytics to optimise our campaigns based on cultural, geographical, socio-economic, and ethical targeting parameters.
Market-Leading Performance
Thanks to our unique ethical overlay, we deliver up to 75% more engagement than the industry standard.
People only have to watch our ads for 15s to 'unlock' their free donation, but we find that 95% of those who've donated, will watch the entire video. This low drop-off is a training indicator that people are genuinely choosing to watch the ads.
Our work with 3rd party brand uplift researchers such as Lucid and On Device have shown that Good-Loop drives (on average) a 20% uplift in purchase intent.
Partner with us
We can supply and deliver ethical ad formats to run exclusively on specific publishers, resulting in better outcomes for your advertisers and therefore, better yields for you.