The Good, The Bad & The Advertising
The show where we ask 'if the world were our client what would the brief be?'
Each week Founder and CEO, Amy Williams and co-host Dino Lamptey-Myers, alongside some impressive special guests, look to tackle some of society's biggest challenges with the same creativity & strategic rigour that adland employs to tackle a client brief.
If you are a charity, not-for-profit, or social enterprise and would like to feature, we'd love to hear from you! Submit your brief to marketing@good-loop.com and you could be featured on one of our upcoming episodes.
The Good, The Bad & The Advertising
Season 2
Episode 5:
Tackling Hate Speech with Kev Chesters, Co-Founder of Harbour Collective
In the ever-expanding cyberspace, hate speech has found a breeding ground. Anyone who spends more than 30 seconds on the internet can tell you, the problem seems to be persistent and vulnerable communities are often left without adequate protection. Joined by special guest, Kev Chesters, the co-founder and Strategy Partner at the brand and communications consultancy, Harbour Collective, Amy and Dino tackle this brief with the same creativity & strategic rigour that Adland employs to tackle a client brief.
Episode 4:
Conspiracy Of Love And The Art Of Giving
In this episode of The Good, the Bad And The Advertising, Amy and Dino are joined by Afdhel Aziz- Co-Founder & Chief Purpose Officer at Conspiracy of Love to discuss why, do people donate. Afdhel has worked on some of the most iconic brands in the world including Nokia, P&G, Heineken and Absolut Vodka, and is one of the world's leading voices in calling for business to be a force for good.
Episode 3:
Positive Parenting Alliance's James Hayhurst On Removing The Stigma Around Separation
In this episode of The Good, the Bad And The Advertising, Amy and Dino are joined by James Hayhurst - a Partner at MD Communications and the founder of the Positive Parenting Alliance - to discuss how advertising can change the way we talk about divorce and separation. James also gives a little bit of context around the Alliance and what drove him to establish The Parents Promise. James started his career as a graduate trainee at DDB and after an illustrious career agency-side, moved to Unilever to lead Persil's communications strategy.
Episode 2:
Matterkind MD Seun Odeneye On Changing The Lives Of Young Changemakers
In the latest episode of The Good, The Bad and The Advertising, Dino and Amy speak to Seun Odeneye - MD of Matterkind UK and Ireland - about how the ad industry could be harnessed to support the changemaker community in an affordable and accessible way.
Episode 1:
CEO of MakeLoveNotPorn Cindy Gallop on promoting social sex and inspiring the next generation of charity givers
In the latest episode of The Good, The Bad and The Advertising, Dino and Amy speak to Adland icon Cindy Gallop about what needs to be done to inspire a new generation of charity supporters. With over 121,000 young people in the UK asking for help with homelessness last year, how can charities like Centrepoint cut through the noise and encourage people to help them bring an end to youth homelessness by giving for the first time? How can we reframe charity donations to make them aspirational and desirable for young people?
The Good, The Bad & The Advertising
Season 1
Episode 10:
Rory Sutherland, Vice Chairman of Ogilvy UK, on the art and power of persuasion
In this week's episode of The Good, The Bad & The Advertising, Amy and Dino are joined by a very special guest host - Rory Sutherland. After being fired from Ogilvy in 1989, Rory is now the Vice Chairman of Ogilvy UK and the founder of Ogilvy's industry-leading Behavioural Science Practice. Together they delve into the art of persuasion and how the power of advertising can be applied to all areas of society."
Episode 9:
Essence's Deolu King discusses how to get more people on bikes safely following "The great bicycle boom of 2020"
In this week's episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Deolu King. Not only is Deolu an expert in social media, having been an early employee at Facebook, and now the VP of paid social at Essence. But she's also the co-founder of I AM History, a platform designed to celebrate and amplify black history and black culture. Together they discuss how advertising can get more people cycling and feeling safe on the roads, after "The great bicycle boom of 2020".
Episode 8:
Creative Strategist & Comedian Matt Box On Employing Ex-offenders
In this week's episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Matt Box. A newly sleep-deprived Dad, Matt is a hilarious creative strategist, at George P Johnson Experience Marketing, and a pretty serious comedian. Together they discuss how advertising can influence employers to give a second chance to those who have served their time and want to make a fresh start.
Episode 7:
Mindshare's Rosie Laurence On Fixing Adland's Age-Old Sexism Problem
In this week's episode of The Good, The Bad, & The Advertising, Amy and Dino are joined by Rosie Laurence, Chief Strategy Officer LATAM at Mindshare, dialling in from Mexico. They look at how the industry can bring more realistic images of women into advertising, break stereotypes, and push equality to be the norm."
Episode 6:
Wavemaker's Innovation Chief Sarah Salter On How Ad Industry Can Save Libraries
In this week's episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Sarah Salter. Sarah has worked both client-side as a marketer and agency-side as Head of Innovation for Wavemaker. And with over a decade of experience, Sarah is one of the most respected voices on innovation in media and advertising - bringing together brands and start-ups. Together they discuss how advertising can help libraries rebrand and get more of the public through the doors.
Episode 5:
Ogilvy's Andrew Lopez On How Adland Can Stop The Ticking Time Bomb Of Loneliness Among Young People
This week on The Good, The Bad & The Advertising, Amy and Dino are joined by special guest, Andrew Lopez. Lopez and Amy began working in the world of advertising on the same day as part of the Ogilvy grad scheme, and Andrew has since gone on to climb the ranks of one of the world's leading ad agencies to become Head of Strategy across PR and Influence. Together, they discuss the imminent ticking time bomb of loneliness among young people and how advertising can help bring people together."
Episode 4:
The Computer Says No: Lou Nylander On How Algorithmic Bias Is Feeding Discrimination And Inequality
This week, Amy and Dino are joined by special guest Lou Nylander. Lou is a digital marketing guru with over 15 years of experience, she's also a trusted advisor to the Good-Loop team and a FIERCE advocate for supporting women in business!
Episode 3:
DOT DOT DOT's Jack Horner On Adland's Crisis of Creativity
This week, Amy and Dino are joined by special guest Jack Horner. Jack has previously worked in both advertising and the music industry as a producer in the nineties - so it's safe to say he knows his stuff. Jack also more recently founded DOT DOT DOT, a community of founders and leaders in culture, creative and comms.
Episode 2:
The Second Pandemic: How Can The Ad Industry Prevent A Mental Health Crisis?
This week, Amy, Dino, and Tim chew over the impending second pandemic - a national mental health crisis. Looking at the issue from the view of business owners, they ask how the advertising industry can help reduce the inevitable and whether forced time outs for grown ups, zoom calls on beaches, and buying crypto at four in the morning might be the answer.
Episode 1:
How Do We Stop The Spread Of Online Misinformation Around COVID-19 Vaccines?
Join us this week where Amy, Dino and Tim mull over the spread of dangers disinformation and how ghost-busting, memes, and even game shows could be the answer to shifting the narrative.
