TikTok has provided a way for younger generations to connect around the world. From fuelling the creation of the recent UK number 1 sea shanty, Wellerman, to providing an abundance of lockdown recipes including the now renowned Baked Feta Pasta, the platform has gone from strength to strength, boasting 689 million global monthly users.

Now, harnessing their immense user count, TikTok are capitalising on the important conversations happening on their platform around sexual violence, recovery, and advocacy. To mark Sexual Assult Awareness Month during April they are rolling out resources developed with experts at RAINN (Rape, Abuse & Incest National Network) to provide accessible support for anyone who needs it. It's an incredible example of how it's possible to utilise social media communities for good and rally support.

To honour their recycled Stan Smith trainer, Adidas partnered with VICE Media to project the image of a more sustainable future across Brooklyn. Redefining one of the worlds most iconic shoes, Adidas look towards building a better future for the planet and tapping into the needs of younger generations who want to look good whilst doing their bit to protect the environment.

Using an eco-friendly generator, VICE and Adidas projected their message onto the walls of the Brooklyn Library. The campaign is part of a massive announcement that Adidas will create this classic shoe out of 100% eco-friendly materials by 2024 to help End Plastic Waste.Using an eco-friendly generator, VICE and Adidas projected their message onto the walls of the Brooklyn Library. The campaign is part of a massive announcement that Adidas will create this classic shoe out of 100% eco-friendly materials by 2024 to help End Plastic Waste.

The anti-animal cruelty charity HSI has enlisted the help of Hollywood stars including Ricky Gervais and Zac Effron to produce an impactful campaign against animal testing.

The campaign avoids naming brands directly but offers a deeper understanding to viewers that the archaic testing procedures are still the basis of "pretty much everything in your bathroom". The documentary-style stop motion video features loveable "working rabbit" Ralph, bringing a star-studded creative spin to this age old issue.

For years the argument of misogyny in gaming has been a hot topic, with many women feeling unwelcome or abused in a male-dominated world. The pandemic has led to wider gaps in inequality across all areas of society, including an increase in the gender pay gap, threatening previous advancements made.

In a move to promote gender equality, Xbox has replaced the B button on consoles with an equal sign. As part of their "Gaming For Everyone" campaign, the bespoke handsets were then sent to the world's biggest gaming influencers across 23 different countries. The campaign hopes to raise the conversation around celebrating women in gaming, a demographic that makes up almost half of the industry.