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But as we power towards the first sweet drink in a beer garden things are already looking a little more optimistic for the rest of the year. And to lift spirits even more, there has also been some great things going on in the world of advertising over the last month
It's become clear that the majority of brands have realised their potential to make the world a better place and a lot of the work done in 2020 looks set to continue long into the future.
With big brands like Brew Dog becoming B Corps and leading investors such as BlackRock refusing to work with anyone that inadvertently funds fossil fuels, it appears that they're all starting to see the benefit of bringing purpose into the core of their business - much to the benefit of society. So let's take a look at some stories that prove business and advertising really can be a force for good...
In a bid to tackle its unsustainable reputation, Coca-Cola has partnered with the Paper Bottle Company Paboco and is set to launch a mostly-paper bottle for their much-loved bevs. After 7 years of development, the bottle will be able to hold the fizzy drinks without the paper elements affecting the taste or carbonation in the drinks. Absolut vodka is also launching a similar trial in Sweden and the UK for their raspberry-vodka drinks. Let's hope this is a step towards a fully sustainable bottle that Coca-Cola can roll out globally and help stop the plastic pollution they have created over the years.
Ad Net Zero, the ad industry initiative to respond to the climate crisis, now has the backing of major agencies and brands within media. WPP, Publicis, Unilever, Google, Channel 4, and Sky - to name a few - have all shown their support for the initiative by laying out an action plan to "green up" the industry. This move is an incredible step in the right direction from AdLand. It will see more strategies focused on using ethical vendors as well as carbon offsetting the footprint of agencies in a bid to use the ad industry's massive influence to enact positive change.
The publication has taken a massive hit during the pandemic as it largely relies on sellers being out on busy highstreets. In response, LinkedIn's network will now offer support through training, skills development and new job opportunities. The initiative allows sellers to build their confidence and reach an online customer base meaning they will be able to continue to earn a legitimate income. The Big Issue has also more recently launched The Big Issue TV, a subscription service that will showcase handpicked documentaries on the vital issues covered in the magazine each week, offering another innovative stream of funding in these trying times.
The programme will offer training, mentorships and job opportunities to young people from ethnic-minority and low social mobility backgrounds and aims to reach 10,000 people in its first year. The initiative comes at a time when jobs within the industry have diminished due to the ongoing pandemic so to further the training program, Publicis has also promised to create jobs for people who go through the OA programme, bringing hope to many who may currently be struggling to find work opportunities. MP David Lammy has also backed the scheme stating "a creative economy is a diverse economy".
Be in the loop
- Amazon's Super Bowl ad provided romantic escapism
- Jeep, Calls for Unity and Divides Viewers
- Kia Sat Out the Super Bowl, but Donated to U.S. High School Football Programs
- Under Armour Launches Black History Month Collection
- Colgate Introduces a Toothbrush That Uses 80% Less Plastic
- NHS enlists Elton John and Michael Caine to promote Covid vaccines
- British Airways Partners with Sustainable Jet Fuel Company
- Broadcasters unite for major campaign tackling vaccine hesitancy among ethnic minorities
- 'Value and values': Unilever's top marketer on the key to marketing through a recession
- Unilever's Knorr celebrates 'eativists' in global campaign by IPG agencies
