Impact Report
We made sure 2022 was a great year for our brand, charity and non-profit partners
Scroll down for a summary of the great things we made happen
What did we do in 2022?
Our 2022 impact at a glance
£2.1m
Donated to charities
& non-profits
106
Charities & non-profits
donated to
65.7m
People viewed our ads
£6m
Total donated by
end of 2022
92
Campaigns were run
45
Good-Loop staff
by end of 2022
288
Press mentions
Donations data
£2,146,208.31
donated
£6,059,167.69
total donated
by end of 2022
Our donations
helped support
106
fantastic charities
& non-profits
Here are the top 30
donated to in 2022, based
on total donations.
Size of logo is representative
of total donation size
of total donation size
And those donations turned into...
67,000 reading books
for children in community learning centres in Northern Uganda, where free pre-school services are very limited.
Thanks to Comic Relief.
Thanks to Comic Relief.
21,549 trees planted in the U.S.
in a wildland restoration project covering one of the priority threatened ecosystems.
Thanks to American Forests.
Thanks to American Forests.
28,859 seedlings planted
to restore chimpanzee habitats and help reintroduce ecosystems that provide oxygen and store carbon.
Thanks to the Jane Goodall Institute.
Thanks to the Jane Goodall Institute.
Plus so much more!
Read our 2022 Impact ReportAll while boosting ad impact and brand uplift.
On average, when people viewed our ads in 2022…
57%
felt the donation mechanism made them think positively about the brand
76%
completed views vs our regular benchmark range of 60-70%
75%
felt positive about the ad that was presented to them
69%
felt the campaign was a good way to raise more money for good causes
50%
had a positive perception of the brand being sustainable
61%
said they would carry out the CTA on the ad
67%
felt the donation mechanism made them more likely to watch an advert