LONDON, EDINBURGH -- September 9, 2021 -- Amy Williams, CEO of global ad tech company Good-Loop, is in the running to be named EY Entrepreneur of the Year™ UK.

Williams, who founded the purpose-powered platform in 2016, is among 26 business leaders from across the UK that have been shortlisted for the converted title, which will be announced in November.

Amy advanced to the UK final after winning Scotland's 'Rising Star' award. To see all of this year's finalists, click here.

The EY Entrepreneur Of The Year recognises the most unstoppable entrepreneurs across the UK - those who are creating long term value, reframing our future, and contributing purpose beyond profits.

Lynn Rattigan, EY's Chief Operating Office for the UK & Ireland and EY Entrepreneur Of The Year™ UK Partner Sponsor, said: "I am truly exhilarated by this year's line-up of entrepreneurs - from our regional finalists to the 26 advancing to the UK final, they demonstrate many reasons to be optimistic about the future of our business sector.

"The breadth of winning sectors also highlights the strength and energy of entrepreneurship across the country. At a time when many businesses have had to rapidly react to the challenges posed by the pandemic, these entrepreneurs have shown they can innovate, respond and adapt while also creating long term value for their clients and broader stakeholders."

This year's UK winner will be announced at the final on November 18.They will then progress to the global stage of the programme next year, which recognises inspiring entrepreneurs from more than 60 countries.