Good-Loop has been selected for The Escape 100, a well-known campaign that highlights the top purpose-led companies to 'escape to' in 2022.

The global ad tech for good platform beat off stiff competition from 13,000 companies to make the exclusive list ranking alongside social enterprise giants like Oddbox, OLIO, Too Good To Go and Moving Worlds, thanks to our inspiring mission, positive impact and flexible working environment.

The Escape 100 campaign was started by Escape the City. While on their mission to help 1 million people quit their corporate jobs and find work that matters to them and the world, they began to wonder: what actually makes an organisation different, forward-thinking, and impactful? They came up with a scoring system of 6 criteria (Impact, People, Mission, Planet, Innovation and B-Corp) to rank companies, including anonymous employee reviews, and 'The Escape 100' was born.

The campaign comes at a key moment in working history. Since the pandemic started, employees all over the world have been given time to think about what really matters to them, and are increasingly prioritising finding new meaningful, flexible and forward-thinking work environments (as reported by The Times).

In Escape the City's recent survey of 1,500 job-seekers, 89% want a career with a clear sense of purpose (up from 71% in 2015), with 73% saying their reflection time during the pandemic has made them reevaluate their path. Furthermore, for 74% of professionals a flexible working location is the primary barometer they use when choosing a new role.

Dom Jackman, founder of Escape the City, said: "The job market is still dealing with the impact of the pandemic, and jobseekers will have to work harder than ever to find opportunities that align with their values. This list has been designed to rank organisations on the metrics that really matter. What are they doing to save our planet? How do they look after their people? What problems are they solving? These are all things that jobseekers want to know in 2022, and we hope this list helps talented people discover interesting opportunities and organisations that they might not have found otherwise."

You can read more here to see our organisation's ranking and read our employee reviews.