Good-Loop has teamed up with IAS, a global leader in digital media quality, to offer advertisers the tools they need to measure their carbon emissions generated by their digital ad campaigns. This partnership, available now in all markets globally, will support marketers through accessible end-to-end measurement and reporting to help them understand their brand's digital carbon footprint.

Digital advertising contributes significantly to climate change. A typical online ad campaign is estimated to emit around 5.4 tonnes of carbon - around half what an average UK consumer and a third of what a US consumer produces in a year.

Through this partnership, advertisers can seamlessly track and view the end-to-end carbon footprint of their digital ads. With reporting insights that determine how each element of a campaign, including media types, formats and media partners, has a negative impact on the environment, marketers can have data-driven conversations with their partners on how to decrease their carbon footprint and optimise campaign spend in order to reduce emissions.

Through this integration with IAS, advertisers can:

• Understand the environmental impact of a campaign's delivery
• Compare side-by-side reporting of IAS's media quality metrics and Good-Loop's carbon footprint measurement
• Accurately measure campaigns with no additional tagging required

Take meaningful steps now to reduce the environmental impact of your online ad campaigns. Download the one sheet or reach out to your IAS rep to get started.

About Good-Loop

Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.

The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.

The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.

In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.