LONDON, EDINBURGH - June 7, 2022 - Amy Williams, CEO of global ad tech company Good-Loop, has been named a finalist at the European Video Awards.

Williams, who founded the ads for good platform in 2016, has been shortlisted in the Video Innovator of the Year category.

The European Video Awards ('the EVAs') recognise the ad industry's innovators in video and CTV advertising. Organised by VideoWeek, the categories celebrate the individuals, teams and companies who help make the industry such a vibrant one to be a part of.

The winners will be announced at an awards ceremony on Tuesday 12th July held at York Lawns in Regent's Park, London.

Amy has put brand purpose firmly on the Adland agenda, creating an ad tech platform that's transforming advertising into a force for good. Good-Loop's video ad formats convert people's attention to advertising into free donations to good causes.

Good-Loop accomplishes this by motivating people to watch an entire online ad, which allows viewers to "unlock" a free donation at the end of each spot.

This strategy allows advertisers to receive more meaningful brand engagement, while appealing to consumers' goodwill by providing a cost-free means of philanthropy - resulting in an average ad recall 4.5X higher than the industry standard and 75% higher engagement. The company has raised over $5M for good causes through advertising.

With Amy at the helm, Good-Loop has also launched a number of sustainable solutions, including its Green Ad Tag, which helps brands and agencies track and offset the carbon cost of their digital ad campaigns in real-time.

To find out more, click here.

About Good-Loop

Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.

The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.

The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.

In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.