Good-Loop Shortlisted Twice At The ScotlandIS Digital Tech Awards
Global ad tech platform finalists in Tech For Good and Best Workplace categories
LONDON, EDINBURGH -- April 4, 2022 -- Ads for good platform Good-Loop has been shortlisted for two awards at the ScotlandIS Digital Tech Awards.
The Edinburgh-headquartered company - which drives ad engagement by converting people's attention into donations to good causes around the world - are finalists in the Tech for Good and Best Workplace categories. The winners will be announced at a ceremony on May 12 at the Radisson Blu hotel in Glasgow.
Daniel Winterstein, Founder and CTO of Good-Loop, said: "I'm delighted we've been nominated in the Tech For Good category. Together with our clients and the public, Good-Loop and our range of solutions are showing how advertising and ad tech can be a force for good, raising over £4M for charities around the world.
"Caring for people includes our staff too, so I am especially proud that we've also been shortlisted in the Best Workplace category. From day one, we've tried to foster a collaborative workplace, where wellbeing matters and our fast-growing team of passionate, kind and driven people are empowered to achieve meaningful social and environmental impact every single day."
Source: ScotlandIS
In its 12th year, the awards showcase excellence within Scotland's industry and reward the innovation, expertise and ambition of businesses both large and small - and the people who drive them.
The 2022 awards will celebrate what's been achieved over the last 12 months and recognise individual commitments to environmental, social and governance causes.
Good-Loop is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.
To see a full list of the finalists, click here.
About Good-Loop
Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.
The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.
The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.
In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.
