EDINBURGH - October 18, 2022 - Purpose-led advertising platform Good-Loop has been shortlisted at The Herald Top Employer Awards 2022.

The Edinburgh-headquartered company - which drives ad engagement by converting people's attention into donations to good causes around the world - has been nominated in the Small Employer of the Year category.

The awards will be presented at an awards dinner on Wednesday, October 26, 2022 at the Doubletree by Hilton, Glasgow.

Daniel Winterstein, Founder and CTO of Good-Loop, said: "I'm delighted that Good-Loop has been shortlisted at the Herald's Top Employer Awards. From day one at Good-Loop, we have tried to foster a collaborative, nurturing workplace, where wellbeing matters and our fast-growing team of passionate, kind and driven people are empowered to achieve meaningful social and environmental impact every single day."

The Herald Top Employer Awards celebrate businesses where care for employees is embedded firmly into the culture of the organisation, with an understanding that supporting their people is the best way to get positive results.

About Good-Loop

Good-Loop is a purpose-led advertising platform that's on a mission to make advertising better for consumers, brands and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop's carbon-neutral advertising formats drive engagement by converting people's attention into donations for good causes around the world. The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social and environmental impact, while also driving significant business and brand uplifts for advertisers. The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF. Clients include L'Oreal, Nike, Unilever, Levi's, Adidas, Volvo and Mondelez. In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.