LONDON, EDINBURGH - October 18, 2022 - A Good-Loop campaign that raised thousands for eco-charities by rewarding viewers of a Nespresso ad with free donations has been shortlisted for two awards.

Nespresso's 'Reviving Origins' campaign - which raised £25,000 to help support organisations fighting against deforestation and promoting recycling initiatives - has been nominated in the Collaboration category at the Festival of Media Cause Awards. It has also been shortlisted in the Best Application of ESG category at the Wires.

Created in conjunction with NestléOne, the online ad campaign, which also aimed to spread awareness of the coffee brand's support of local communities in Uganda, Zimbabwe, Congo and Colombia, ran across various different websites across the UK, including Time Out, The Independent and BBC's Good Food.

Using Good-Loop's purpose-powered ad wrapper, viewers were presented with a choice of three charities to make a free donation to once they reached the halfway mark of the video, paid out of the media budget.

The donations were given to the Rainforest Alliance, which seeks to create a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities, Terracycle, which funds recyclable programs, and WasteAid, which promotes waste management in disadvantaged communities.

All carbon emissions generated by the digital campaign were also measured by Good-Loop and offset through various certified carbon offsetting projects, ensuring the campaign was net carbon-negative.

The Wires Global Awards recognises the very best use of digital media, marketing and commerce, with a focus on ad tech and martech, across all aspects of media sales and media buying. The winners will be announced at an in-person award ceremony on November 10.

Created to encourage the global media industry to include more cause marketing within its campaigns, winners of the Festival of Media Cause Campaign Awards will be revealed at a virtual ceremony on Friday, 28th October.

Jeremy King, CEO, Festival of Media, said: "This Festival of Media Cause Campaign Awards programme was set up to showcase the positive impact some of the brands, agencies, tech companies and media owners in the global media industry are having on society whether it is helping those less fortunate, encouraging inclusion or changing cultural perceptions.

"The global ad industry has been criticised for driving consumerism and increasing waste - and rightly so - but it can also be a force for good and this programme is determined to amplify this and most importantly encourage more of the industry to do more when it comes to seamlessly embedding a cause element into their marketing campaigns."

The final judging will take place on October 20-21, where the likes of Danone, Unilever, The Goodnet, The Black Pound, Right Thing Media, the Blisi Alimi Foundation, VCCP, Team Lawrence, Representation, Brand Advance and Cause for Change will decide which global campaigns had the most positive impact on society.

About Good-Loop

Good-Loop is a purpose-led advertising platform that's on a mission to make advertising better for consumers, brands and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop's carbon-neutral advertising formats drive engagement by converting people's attention into donations for good causes around the world. The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social and environmental impact, while also driving significant business and brand uplifts for advertisers. The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF. Clients include L'Oreal, Nike, Unilever, Levi's, Adidas, Volvo and Mondelez. In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.