LONDON - January 11, 2023 - Good-Loop - a purpose-led ad tech company that converts people's engagement with ads into donations to good causes - today announced its Head of Brand and Agency Partnerships, Julia Hitchman, has been promoted to Chief Commercial Officer.

In her new role, Hitchman, who has been at the ad tech company since 2018, will be responsible for driving the company's global revenue growth, as well as continuing to oversee the development and execution of the advertising platform's commercial strategy. Julia, who has worked in the industry for over 15 years, will also have oversight of the wider business, providing guidance and support across other teams in the business.

Based in London, Hitchman will continue to report to Good-Loop CEO and founder Amy WIlliams, who is moving to New York this month to support the company's US expansion plans.

The B-Corp certified company - headquartered in Edinburgh, Scotland - has just launched officially in the US following a successful Series A round of $6.1M (£4.5M).

Amy said: "Julia has been instrumental in growing our sales function into the super power it is today. She's the kind of manager who gets the best out of people and the kind of colleague who never leaves anyone behind. Coinciding with my move to New York, I'm delighted to be able to call upon Julia's incredible leadership skills and know-how in helping to drive Good-Loop to the next stage of our global growth."

Julia said: "I'm really excited to take on the role of Chief Commercial Officer. The last four years at Good-Loop have been a career highlight for me, and I'm incredibly proud to be part of a company that is driving real positive change across the industry."

Good-Loop is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that have real social impact - while also driving significant business and brand uplift for advertisers.

The company's unique ad formats motivate people to watch an entire ad online by allowing them to 'unlock' a free charitable donation at the end of each spot. This strategy allows advertisers to receive more meaningful brand engagement, while appealing to consumers' goodwill by providing a cost-free means of philanthropy. This results in an average ad recall 4.5X higher than the industry standard. Designated charities receive 50% of ad revenue. Clients include Unilever, PepsiCo, Nestlé, Levi's, adidas, NBC Universal and Nike.

Good-Loop has also launched a suite of solutions to help advertisers measure and offset the carbon cost of their digital ad campaigns.

To learn more about Good-Loop, visit https://good-loop.com.

About Good-Loop

Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.

The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.

The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.

In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.