LONDON, EDINBURGH - May 23, 2022 -- Amy Williams, CEO of global ads for good platform Good-Loop, will talk about the power of purpose at the Evening Standard's SME XPO this week.

With consumers increasingly more likely to buy from purpose-driven brands that make a positive contribution to society and the environment, Williams - whose company converts people's attention to ads into donations to good causes - will discuss how businesses can balance purpose with profit at the inaugural conference on May 25 at Olympia London.

Running from May 25-26, SME XPO is a free-to-attend, two-day exhibition and conference designed to inspire and connect entrepreneurs and business leaders.

The panel debate, titled "Grow Your Brand With Purpose Positioning", will be moderated by the Federation of Small Businesses' (FSB) London Policy Chair Rowena Howie, who also owns women's clothing store Revival Retro.

The Good-Loop founder will also be joined on the ESG Stage by OLIO co-founder and Chief Operating Officer Saasha Celestial-One, Phyllis Taylor, founder and Creative Director, SIKA, and Toast Ale co-founder and CEO Rob Wilson.

The panel details are as follows:

Session title: Grow your brand with purpose positioning
Date: Wednesday, 25 May
Time: 11.15am-12pm
Venue: Effective ESG Stage, Olympia London
Moderator: Rowena Howie, London Policy Chair, Federation of Small Businesses (FSB) and Owner, Revival Retro
Panellists:

• Rob Wilson, Co-Founder and Chief Executive Officer, Toast Ale
• Amy Williams, Founder and Chief Executive Officer, Good-Loop
• Saasha Celestial-One, Co-Founder and Chief Operating Officer, OLIO
• Phyllis Taylor, Founder and Creative Director, SIKA

To find out more about Amy's panel session and the Evening Standard's SME XPO, click here.

About Good-Loop

Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.

The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.

The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.

In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.