NEW YORK - October 3, 2022 - Amy Williams, CEO of purpose-led ad platform Good-Loop, has been named a winner at the Changing The Game Awards, run by She Runs It.

Williams, who founded the global ads for good platform in 2016, won the No Apologies category, created for women who have "created whole new business models or marketplace opportunities".

Each year, the She Runs It Changing the Game Awards recognises women within the ad industry who are true catalysts of innovation - fearlessly making bold moves and reinventing the rules of marketing to transform their brands, their organisations, and those of their clients.

Good-Loop CEO Williams is on a mission to convert people's attention and data into funding for good causes around the world.

Working with the world's biggest brands, including Unilever, Coca-Cola, PepsiCo and Nestlé, Good-Loop's ad formats drive engagement and build brand love while donating millions to charities around the globe, such as Ronald McDonald House Charities, World Wildlife Fund and Make-A-Wish.

Williams founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina, impassioned by creating a company that could transform advertising into a force for good around the world.

With Amy at the helm, Good-Loop has also launched a number of sustainable solutions, including its Green Ad Tag, which helps brands and agencies track and offset the carbon cost of their digital ad campaigns in real-time.

The winners from each category will be handed their trophies at a special ceremony at Cipriani Wall Street, New York, on November 9.

To find out more about the awards, click here.

About Good-Loop

Good-Loop is a purpose-led advertising platform that's on a mission to make advertising better for consumers, brands and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop's carbon-neutral advertising formats drive engagement by converting people's attention into donations for good causes around the world. The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social and environmental impact, while also driving significant business and brand uplifts for advertisers. The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF. Clients include L'Oreal, Nike, Unilever, Levi's, Adidas, Volvo and Mondelez. In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.