EDINBURGH - October 18, 2022 - Amy Williams, CEO of purpose-led ad platform Good-Loop, has won Adexchanger's Leadership in Advertising award.

Williams, who founded the ad tech for good company in 2016, picked up the prestigious accolade at the AdExchanger Awards Gala in New York last night.

Since setting up ads for good platform Good-Loop. Williams has put brand purpose firmly on the Adland agenda, creating an advertising platform that is helping to turn advertising into a force for good.

Good-Loop's video ad formats convert people's attention to advertising into free donations for good causes.

Good-Loop accomplishes this by motivating people to watch an entire online ad, which allows viewers to "unlock" a free donation at the end of each spot.

This strategy allows advertisers to receive more meaningful brand engagement, while appealing to consumers' goodwill by providing a cost-free means of philanthropy - resulting in an average ad recall 4.5X higher than the industry standard and 75% higher engagement. The company has raised over $5M for good causes through advertising.

With Amy at the helm, Good-Loop has also launched a number of sustainable solutions, including its Green Ad Tag, which helps brands and agencies track and offset the carbon cost of their digital ad campaigns in real-time.

For more details on the AdExchanger Awards, including a full list of all the winners from last night, click here.