NEW YORK - September 20, 2022 - Amy Williams, CEO of purpose-led ad platform Good-Loop, has been named a finalist in the 2022 Adexchanger Awards.

Williams, who founded the ad tech for good company in 2016, has been shortlisted in the Leadership in Advertising category.

The winners will be announced at the AdExchanger Awards Gala during Programmatic I/O on October 17 in New York.

Williams has put brand purpose firmly on the Adland agenda, creating an ad tech platform that's transforming advertising into a force for good.

Good-Loop's video ad formats convert people's attention to advertising into free donations for good causes.

Good-Loop accomplishes this by motivating people to watch an entire online ad, which allows viewers to "unlock" a free donation at the end of each spot.

This strategy allows advertisers to receive more meaningful brand engagement, while appealing to consumers' goodwill by providing a cost-free means of philanthropy - resulting in an average ad recall 4.5X higher than the industry standard and 75% higher engagement. The company has raised over $5M for good causes through advertising.

With Amy at the helm, Good-Loop has also launched a number of sustainable solutions, including its Green Ad Tag, which helps brands and agencies track and offset the carbon cost of their digital ad campaigns in real-time.

About Good-Loop

Good-Loop is a purpose-led advertising platform that's on a mission to make advertising better for consumers, brands and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop's carbon-neutral advertising formats drive engagement by converting people's attention into donations for good causes around the world. The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social and environmental impact, while also driving significant business and brand uplifts for advertisers. The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF. Clients include L'Oreal, Nike, Unilever, Levi's, Adidas, Volvo and Mondelez. In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.