LONDON, NEW YORK, EDINBURGH - May 7, 2022 - Good-Loop CEO Amy Williams has been named in AdExchanger and AdMonsters' 2022 Top Women in Media and Ad Tech awards list.

Williams, who founded the global ads for good platform in 2016, has been made an honoree in the Changemakers category, which celebrates women who've successfully changed the course of their companies or the industry for the better.

AdExchanger and AdMonsters' Top Women in Media and Ad Tech Awards celebrate the women who are making a huge impact within the greater digital media and advertising technology community.

The winners will be announced at a special ceremony held at the Metropolitan Pavilion in New York on June 6.

Williams is on a mission to convert people's attention and data into funding for good causes around the world.

Working with the world's biggest brands, including Unilever, Coca-Cola, PepsiCo and Nestlé, Good-Loop's ad formats drive engagement and build brand love while donating millions to charities around the globe, such as Ronald McDonald House Charities, World Wildlife Fund and Make-A-Wish.

Williams founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina, impassioned by creating a company that could transform advertising into a force for good around the world.

With Amy at the helm, Good-Loop has also launched a number of sustainable solutions, including its Green Ad Tag, which helps brands and agencies track and offset the carbon cost of their digital ad campaigns in real-time.

To find out more about the awards, click here.

About Good-Loop

Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.

The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.

The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.

In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.