LONDON, EDINBURGH -- July 12, 2022 -- Good-Loop CEO Amy Williams was today crowned Video Innovator of the Year.

Williams, who founded the global ad tech for good platform in 2016, beat off stiff competition to win the coveted accolade at a sun-baked European Video Awards in Regent's Park, London, this afternoon.

The awards were handed out during VideoWeek's inaugural Garden Party celebration.

Organised by VideoWeek, the European Video Awards ('the EVAs') recognise the ad industry's innovators in video and CTV advertising, celebrating the individuals, teams and companies who help make the industry such a vibrant one to be a part of.

Amy has put brand purpose firmly on the Adland agenda, creating an ad tech platform that's transforming advertising into a force for good. Good-Loop's video ad formats convert people's attention to advertising into free donations to good causes.

Good-Loop has also launched a number of sustainable solutions, including its Green Ad Tag, which helps brands and agencies track and offset the carbon cost of their digital ad campaigns in real-time.

Click here to find out more about Good-Loop.

About Good-Loop

Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.

The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.

The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.

In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.