LONDON, EDINBURGH -- April 1, 2022 -- Global ad tech platform Good-Loop has been named a finalist at the British Data Awards 2022.

With 158 nominations received this year, the Edinburgh company - which converts people's attention to ads into donations to good causes - beat off strong competition to be shortlisted in two categories, the Data for Good Initiative of the Year and SME of the Year.

Good-Loop, a B Corporation that runs campaigns in over 18 markets around the world, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that have real social impact - while also driving significant business and brand uplift for advertisers.

The company was nominated in the Data for Good category for its Green Ad Tag solution, which enables brands to measure and offset the carbon cost of their online campaigns in real time.

Winners will be announced at an awards ceremony at the Lansdowne Club in Mayfair, London on May 19.

Daniel Winterstein, founder and CTO of Good-Loop, said: "I'm delighted we've been shortlisted in not one but two categories, which is real recognition of the impact our technology is having across the industry. The internet has a larger carbon footprint than the airline industry, but for too long, the carbon cost of digital advertising has been ignored - by brands and consumers alike. Good-Loop is changing that. Our suite of sustainable, climate-friendly solutions, such as our Green Ad Tag, helps brands and agencies reduce the environmental impact of their online ads. Technology made this problem - and we're using technology to help fix it."

Jason Johnson, Co-Founder of Predatech and British Data Awards judge, said: "The standard of entries received this year has been particularly high, which has made judging a great privilege, but also a real challenge. All the Finalists should be incredibly proud of their achievements, and for helping to remind us of the sheer talent and ingenuity that makes the UK such a global powerhouse for all things data. I look forward to celebrating their successes on the 19th May."

The British Data Awards is an annual campaign that sets out to uncover data success stories. Organisations taking part include FTSE 100 giants, public sector pioneers, technology unicorns, agile not-for-profits, and innovative start-ups among others.

To find out more - including a full list of the finalists - click here.

About Good-Loop

Good-Loop is a purpose-powered ad tech platform that drives ad engagement by converting people's attention into donations to good causes around the world.

The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social impact, while also driving significant business and brand uplifts for advertisers.

The company has raised more than $5M for charities such as Save the Children, WaterAid and GOSH. Clients include Unilever, Nestlé, Levi's, Bose and H&M.

In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.