LONDON - October 25, 2022 - Good-Loop CEO Amy Williams has been selected as a Meaningful Business 100 (MB100) leader for 2022. The award recognises outstanding business leaders across the world who combine profit and purpose.

Williams founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina, impassioned by creating a company that could transform advertising into a force for good around the world.

With Amy at the helm, Good-Loop has also launched a number of sustainable solutions, including its Green Ad Tag, which helps brands and agencies track and offset the carbon cost of their digital ad campaigns in real-time.

Meaningful Business is devoted to creating a unified platform for these leaders to collaborate and share knowledge in order to amplify their positive impact in support of the UN 2030 agenda.

The 4th edition of the award received over 750 applications from 80+ countries, following a global nomination process. Judged by a panel of 24 experts, including Kimberly Gire, Board Chair, Centre for Global Equality; Nikhil Seth, Exec. Director, UNITAR and Assistant Secretary General, UN; Paul van Zyl, Co-Founder and Chief Creative Officer, The Conduit and Sancia Dalley, SVP, Robert F. Kennedy Human Rights Foundation, each nominee was scored across five key areas: Durability, Impact, Innovation, Leadership and Scope.

This year's MB100 includes social entrepreneurs, sustainability leaders, and impact investors from 34 countries. The top five industries represented are technology, healthcare, financial services, agriculture and manufacturing.

The year-round award programme, supported by EY and Hogan Lovells, is designed to help the winners increase their positive impact, through pro-bono services, workshops, mentorship, storytelling and exclusive networking opportunities.

Tom Lytton-Dickie, Founder & CEO, Meaningful Business, said: "Congratulations to Good-Loop founder and CEO Amy Williams, who has been recognised for demonstrating the powerful combination of profit and purpose to change the world for the better. These leaders are dedicating their work to tackling the world's most pressing social and environmental issues, providing inspiration to us all."

Williams said: "I'm delighted to be recognised as a Meaningful Business 100 (MB100) leader for 2022. It's fantastic to be recognised alongside so many inspirational leaders who combine purpose with profit. Since setting up Good-Loop six years ago, we've helped brands navigate complex social and environmental issues, delivering high performing work that also has a real impact."

As one of the MB100 judges, Stasia Mitchell, EY Global Entrepreneurship Leader, said: "It is a privilege to support and celebrate the journeys of this year's MB100 award winners. These social entrepreneurs, sustainability leaders and impact investors marry purpose with profit to help achieve the UN Global Goals. I applaud the accomplishments of the class of 2022, and am excited to see how they further shape our future."

Jun Wei, Chair of the Greater China Practice, Hogan Lovells, and a judge for the MB100, said: "I am overwhelmed by the standard of this year's entrants. Their commitment to, and perseverance in, taking on the world's most critical and urgent issues is clear. I am certain that anybody who has contact with these businesses will be motivated to also act in support of a more just and sustainable future."

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About Meaningful Bussiness

Meaningful Business exists to support, connect and inspire progressive leaders dedicated to solving the world's most pressing issues. The community consists of social entrepreneurs, CEOs, impact investors, sustainability heads, humanitarian leaders and academics across 140+ countries, cutting across geography, sector, cause and company size. The platform is designed to help these individuals succeed by providing access to knowledge, connections and resources that help them overcome their key challenges. To learn more, visit: https://meaningful.business/.

About Good-Loop

Good-Loop is a purpose-led advertising platform that's on a mission to make advertising better for consumers, brands and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop's carbon-neutral advertising formats drive engagement by converting people's attention into donations for good causes around the world. The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social and environmental impact, while also driving significant business and brand uplifts for advertisers. The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF. Clients include L'Oreal, Nike, Unilever, Levi's, Adidas, Volvo and Mondelez. In February 2022, the company closed a Series A funding round of $6.1M, led by New York-based investment fund, Quaestus Capital Management (QCM), with additional backing from Scottish Enterprise, impact investor SIS Ventures and European ad tech fund First Party Capital, bringing total investment into the ad tech for good platform to $8.2M (£6m) since it was formed in 2016.