Purpose with proven performance.
Impactful advertising that does good, whilst delivering 33% higher engagement and a 45% uplift in ad recall.
Why Good-Loop?
More Positive Ad Experiences
Our ad formats are always respectful, opt-in experiences which empower your consumers to do a little bit of good, at no cost to them.
Enhanced Ad Performance
By giving people a genuinely good reason to pause and listen, Good-Loop delivers significantly improved view through rates and a 45% increase in ad recall.
Genuine Brand Love
Give whilst creating a meaningful conversation with your consumers. Engage with the issues that matter most to them and to their community. That's how Pepsi's Good-Loop campaign was able to drive a 35% uplift in brand positivity.
Higher Sales
Research has consistently shown that consumers care about companies who support causes that matter to them. 2 in 3 consumers are willing to pay more for brands committed to making a positive social impact.
Huggies Example
Huggies found that Good-Loop drive 45% uplift in purchasing intent, as well as a 30% reduction in purchase intent for their direct competitors.
Real Social Impact
Brand purpose without impact is just hot air. Consumers are wary of 'woke-washing'. But with Good-Loop, you can work alongside your consumers to actually fund good causes and to make real change happen at scale.
Quality and brand safe environments
You can see our full brand safety policy here.
Some of our brand partners
Charity matchmaking service
If you have existing charitable or purpose-focused corporate initiatives - great! We will work with them. If not, we have a lot of experience in matching the right charities to your campaign which are in-line with your corporate and brand values. You can - for free - leverage our charity knowledge expertise.
Charity management
Consent to use logos, receipts for donations, and getting the small-print right - we manage all of that for you, and at no extra cost.
Thank you - We'll be in touch!