The Good-Loop team is back at Cannes Lions this week. After a couple of years of squashed-together virtual festivals, the ad industry's most glamorous event returns to the French Riviera - and we could not be more excited.
Whether it's hosting our own breakfast event, giving our views on various industry roundtables and fireside chats, or just soaking up the South of France sunshine - the Good-Loop team will be out in force along La Croisette over the next few days.
Here are some of the key events you will find them this week:
1. Reddit Event: "A Woman's Place is in The Room"
Date: Today (June 20th)
Time: 4.15pm CET
Venue: Reddit Explorers Club
Good-Loop CEO and founder Amy Williams is speaking on a panel later today about what the ad industry should be doing to get more women into senior positions. How can we make it more inclusive? What are the biggest challenges still facing women in marketing? And what should the industry be doing to promote gender inclusivity?
You can sign up here.
2. Breakfast Event: "Pretty Green Lies"
Date: Tuesday (June 21st)
Time: 8.30-10.30am CET
Venue: Contagious Villa
Greenwashing is on the rise. Eight out of 10 consumers say sustainable practices and commitments are an important consideration when making purchase decisions, but every day we're bombarded by more and more brands claiming to be greener than they actually are.
So how do we ensure brands are putting their money where their mouths are? How do we stop the brand BS and turn it into real action that's positive for the planet?
Good-Loop CEO Williams Good-Loop founder and CEO is joined by renowned broadcaster and adventurer Ben Fogle, fashion researcher and fashion psychologist, Shakaila Forbes-Bell, Global VP at Dove, Unilever Firdaous El Honsali, and Contagious editor-at-large, Katrina Stirton Dodd to talk about what can be done to make REAL change.
You can register here.
3. Captify @ Cannes 'No Leftovers Lunch' - In partnership with Scope3
Date: Tuesday (June 21st)
Time: 1pm CET
Venue: Rosana Cannes
Ryan Cochrane, Good-Loop's COO, is hosting a roundtable discussion about how the ad industry can tackle its hefty carbon footprint and the challenges faced by the rise in greenwashing.
4. Cannes Roundtable - Creativity, Collaboration and Growth: How Brands Can Make a Global Shift
Date: Wednesday (June 22)
Time: 12.30-2.30pm CET
Venue: The Corner room in the restaurant at the Le Gray D'Albion
Julia Hitchman, Good-Loop's Head of Brand and Agency Partnerships, will be joining Campaign's UK editor-in-chief Gideon Spanier for a roundtable discussion - run in partnership with the Department for International Trade and the UK Advertising Exports Group (UKAEG) - on how marketers can drive creativity, growth and collaboration - and make a global shift.
You can sign up here.
Come and say hello
So if you are around in Cannes, why not drop by to say hi? We would love to chat to you about how we are giving brands and agencies the tools they need to measure and minimise the carbon emissions generated by their digital advertising, and how our ad formats are helping to to turn advertising into a force for good.
Cannes updates
Not going to Cannes? Don't worry, we have you covered. Our team is also going to be out and about attending panels, fireside chats and networking sessions to give you the lowdown on what's happening. So watch out for our daily round-up of the key insights, quotes and goings-on during the festival.
Stay tuned for our first blog post, going out later today.
Want to find out more? Email us!
