Feeling naughty and mischievous today? Of course you are. It's April Fools' Day, after all. A time to play pranks and tricks on our nearest and dearest.
Over the years, brands have also got in on the April 1 action too, with spoof ad campaigns and news articles in honour of the event.
So to mark the yearly celebration of mischief (and have a bit of fun), we thought we would get in on the action by going back through the years to find some of our favourite brand April 1 activations.
Let us know some of your favourites.
Enjoy!
5. YouTube
Campaign: Top 5 Viral Pictures of 1911
Back in 2011, YouTube (actually founded in 2005) celebrated its fake 100th birthday by overhauling its site to look like it was created in 1911, including videos from the era.
4. PayPal
Campaign: Print Money
It's amazing what phones can do these days. But printing money? As ridiculous as it sounds, in 2018 PayPal generated a lot of brand awareness by suggesting its new app could do just that.
3. Tinder
Campaign: Tinder Height Verification
Introducing the thing you never asked for, but definitely always wanted-Tinder Height Verification. Coming soon.
— Tinder (@Tinder) March 29, 2019
Read more about it here: https://t.co/8MER0L1U6W pic.twitter.com/hZ507zSoic
In 2018, dating app Tinder declared war on men who claim they are taller than they actually are through its Tinder Height Verification feature.
2. Petco
Campaign: Beautiful Bond Salon
They say people look like their pets. Well, for those that don't, don't worry - Petco has you covered. For its April Fools campaign a couple of years ago, it created a salon that gave owners makeovers to make them look more like their animal friends.
1. Burger King
Campaign: The Left-Handed Whopper
Burger King's Whopper certainly lived up to its name back in 1998 by claiming it had created a version of its signature burger specifically for left-handed people.
In a world designed for right-handers, it claimed it had rearranged the condiments and realigned the bun to make it easier for lefties to grip.