Top Tips To Help You Kickstart Your Career In Advertising
Laura Carpenter
SOCIAL MEDIA COMMUNITY MANAGER
11 October 2021
Breaking into an industry can often feel daunting. You may be a fresh-faced graduate or you may be changing careers, either way you've found yourself at the industry gates wondering how on Earth do you get in?
Luckily, we've found you some good company! These industry icons have been where you are and are sharing their insights to help you as you take your first steps in Adland.
Founder of Brown and Browner Advertising, in The Drum.
"He [Paul Counsell, then chief executive of Cramer-Krasselt] went on to tell me to never hide who I am because although my experiences are different, it doesn't mean they are not as valuable as everyone else in the room."
"My advice is always don't do what 16,000 other media students are doing every year, which is leave university with a degree, go for an interview and go, there's my degree. Find thing that separates you from everybody else, write stuff for free for your local paper, record again and again and again, you either to camera if you want to be on a the telly, or using a microphone if you want to be on the radio, and then go to your friends and ask them to be searingly honest about whether it's shit or whether it's good, and keep on doing it. And then when you go in for your first interview, instead of just saying, well like everyone else, I've just done the same route, you can say, well I've done this off my own back. This is what I've done."
"Play to your strengths. You can't take away the things you already know, and the cultural conversations you're having with your friends. These things are invaluable to a company."
