Sustainability and DE&I took centre stage at this year's Cannes Lions Festival, and one message rang the loudest across the French Rivera: "Together, we are stronger."
It was quite the event for purpose-powered discussions, and with half of marketers wary of sustainability campaigns, it's more important than ever before to start the conversation.
But what were our five main takeaways from the event? Here is our top picks:
Enjoy!
1. Action, not words drive change
Greenpeace protests reminded the ad industry of the need to use its creativity, influence and capital to end our dangerous reliance on fossil fuels.
2. Everyone belongs in the same room
A lot of talk around the need to create cultures where everyone belongs to transform and maintain DE&I.
As our CEO @GoodLoopAmy said "put us in the room and we'll grab hold of any opportunity and excel". Great conversations at the @Reddit Explorers Club 'A Woman's Place is in the Room' moderated by @ellie_escott from @TheAdvisoryCol1 pic.twitter.com/4V0o7JE2WE
— Good-Loop (@GoodLoopHQ) June 20, 2022
3. Purpose-driven creative wins hearts and minds (& awards!)
Purpose-driven creative dominated the Lions awards, showing the industry is primed to confront the challenges facing people and the planet today.
4. Global collaboration on climate action is key
Ad Net Zero goes global; Good-Loop and Scope3 announce partnership - highlighting the need to work together as a global industry to drive meaningful change on the climate crisis.
"With the climate crisis, industry-wide collaboration is our only hope and we have so much more to gain by working together than we ever could alone." - @GoodLoopAmy. Read more about how we partnered with Scope3: https://t.co/HOp0VQqIVL#CannesLions2022 #GreenMedia
— Good-Loop (@GoodLoopHQ) June 21, 2022
Nurture the next generation
Ryan Reynolds showed the world the importance of fostering the next generation of creative talent with the launch of Creative Ladder.
